Empathy. For What Matters.

We turn empathy into ideas, stories into trust, and public engagement into visible value.

Colleagues laughing together around a table at a cozy creative workspace

A Canadian creative-impact company helping businesses, institutions, real estate visionaries, cultural organizations and communities turn purpose into visible public value — while promoting inclusion, innovation and measurable social impact.

Proudly Canadian. Based in Ottawa.

Empathy. For What Matters.
Empathy. For What Matters.
Empathy. For What Matters.
Empathy. For What Matters.
Empathy. For What Matters.
Empathy. For What Matters.
Empathy. For What Matters.
Empathy. For What Matters.
VisionIdeasInitiatives

that people can feel.

We turn empathy into ideas, stories into trust, and public engagement into measurable value.

From a founder with one idea to an institution serving thousands, we work at the scale where inclusion, innovation and social impact become something people can actually see, feel and remember.

“We design the idea, the public meaning, the experience, and the communication system.”

Execution can be handled by your internal team, existing vendors, or selected partners — the vision is ours to shape with you.

A confident tattooed professional woman leading a diverse, inclusive team brainstorming in a bright, modern high-end office
12 disciplines
What We Do

Strategy, storytelling and production, fused into one bold creative practice — built to make purpose unmissable.

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Legacy and Foundation

Empathy practiced long before it was a brand value.

Public Matters Canada is rooted in the experience of empathy practice and social impact in Beirut — a legacy carried forward through Public Matters Lebanon.

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Who We Welcome

Different scales. The same thoughtful attention.

Growing businesses and independent visions

We help growing organizations clarify their identity, communicate professionally and develop creative work that reflects the value of what they are building.

EntrepreneursSmall businessesStartupsIndependent professionalsArtists and creatorsCommunity organizationsEmerging brands

Established organizations and institutions

We support established organizations with strategic communications, storytelling, campaigns, films, initiatives and creative direction that respond to complex audiences and public responsibilities.

CorporationsPublic institutionsMunicipalitiesCultural organizationsEducational institutionsHealthcare organizationsNonprofitsPublic-facing developments
The Feeling We Create

Every idea starts with a moment worth capturing.

Social Initiatives
Social Initiatives
Creative Consulting
Creative Consulting
Mindful Filmmaking
Mindful Filmmaking
Rooted in Ottawa

Created in Canada. Connected to the world.

Based in Ottawa, Public Matters Canada brings a Canadian perspective together with international creative experience and a deep understanding of culture, communication and human connection.

We believe that strong creative work can be commercially valuable, socially aware and deeply human at the same time.

The Parliament Hill building with its clock tower in Ottawa, Canada
Julie Bou Chakra, Founder, President & CEO
In Her Words

“Purpose gives profit direction. Empathy gives it relevance.”

Julie Bou ChakraFounder, President & CEO

Bring us the idea. We will help shape the vision.

Whether you are developing a new business, a campaign, a film, a social initiative, a cultural programme or a public-facing project, the conversation can begin at any stage.